In this exclusive interview, we chat with Teddy Joseph, Suntory Global Spirits Global Brand Ambassador, to delve into the world of Bowmore and whisky culture.
With over two decades of experience in the spirits industry, Teddy shares his insights on the allure of Bowmore’s rare 51-Year-Old Vaults 1971 release, the evolving tastes of modern whisky enthusiasts, and how Bowmore continues to strike a balance between tradition and innovation.
From his background as an award-winning bartender to his current role shaping whisky culture, Teddy offers a unique perspective on the craft, heritage, and future of whisky collecting in luxury markets like Singapore.
With over two decades in the spirits industry, you’ve witnessed a lot of changes. How do you think consumer tastes have shifted when it comes to whisky?
Teddy: Consumer tastes in whisky have undergone significant shifts, driven by evolving preferences and demographic changes. Today’s enthusiasts seek complexity, nuance, and unique flavour profiles, driving demand for premium and craft whiskies. There’s a growing interest in independent distilleries, sustainable practices, and eco-friendly production methods.
Consumers are also more experimental, willing to try new styles, finishes, and production methods. Education and connoisseurship have become increasingly important, with enthusiasts seeking knowledge and experiences. As a result, brands like Bowmore have adapted by releasing innovative expressions, emphasising heritage and craftsmanship, and engaging with consumers through digital platforms and experiences.
The Bowmore Vaults 1971 51-Year-Old is such a rare and remarkable release. From your perspective, what is it about a whisky of this age and exclusivity that really captures the attention of modern collectors, especially in a place like Singapore?
Teddy: The Bowmore Vaults 1971 51-Year-Old captivates modern collectors due to its rarity, age, heritage, provenance, and craftsmanship. In a luxury hub like Singapore, collectors seek exclusive ownership, investment potential, and unique experiences. For discerning collectors, the Bowmore Vaults 1971 51-Year-Old offers a rich history, nuanced flavours, and a level of sophistication that defines the art of luxury whisky collecting.
Collectors and whisky aficionados can now purchase the coveted Bowmore Vaults 1971 51-Year-Old for S$62,000 through the WOWS online portal (wows.changiairport.com), available until December 2024. With only two bottles available, this is a truly exclusive opportunity.
You’ve had such a diverse journey in the spirits world, from being an award-winning bartender to now representing a global whisky brand. How has your time behind the bar shaped how you approach whisky education today, and how do you see your role in shaping the whisky culture?
Teddy: My background in hospitality has equipped me with the required skills to better empathise and connect with the guests I educate, and to make sure they are satisfied and understand the information I am giving them.
As someone who learns in a manner of different ways (via reading / visual / audio etc.) I try to incorporate these elements in how I present / educate. I see my role as focusing on driving brand awareness and bringing to life the brand stories to a wider audience while making it more accessible.
Bowmore has such a rich history, but these new releases also show a fresh, modern side to the brand. How does Bowmore strike that balance between honouring tradition and embracing new innovations in the whisky world?
Teddy: Bowmore seamlessly blends tradition and innovation, honouring its rich heritage while embracing the future. Grounded in timeless techniques, its new releases showcase the brand’s expertise and character. Innovative cask finishes, digital engagement, and strategic collaborations demonstrate Bowmore’s willingness to evolve.
With limited editions, special releases, and a commitment to sustainability, the brand ensures its legacy endures, appealing to both long-time enthusiasts and new generations of whisky connoisseurs.
Bowmore’s travel-exclusive Appellations Collection debuts 1 Nov
Bowmore’s travel-exclusive Appellations Collection, featuring 14, 16, 19 and 22 year-old whiskies will debut at Singapore Changi Airport’s Terminal 1 on 1 November 2024. These single-malt liquid gold beautifully blend Islay peat with flavours from famous wine regions such as Bordeaux, Burgundy and Duoro Valley.
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