Chivas ushers in a new era, with the biggest redesign of its flagship blend, Chivas Regal, in its 112-year history. To celebrate its bold, new look, they have launched ‘I Rise, We Rise’, a two-week pop-up elevating NFT artists and creative communities with performances, panel talks, art exhibitions and of course, Chivas-inspired tipples. From now until 18 May, head down to the event space at Chye Seng Huat Hardware, open daily from 12pm – 10pm! Admission is free.
The event and campaign are fronted by Chivas’ newest Asia brand ambassador, K-pop sensation Blackpink’s LISA, who is a role model for the next generation of hustlers who are forging their own paths to success.
Bold Chivas Totem
As you enter the event space, you’re greeted by a 4.2m tall large-scale Chivas totem which signals the rise of a striking new Chivas — blending boldness, modernity and status while flexing the luxury and distinguished heritage long associated with Chivas Regal.
Fun fact: 200 upcycled Chivas bottles were used to create this display – with the top row of bottles being the new sleeker and lighter Chivas 12 bottles made of 100% recyclable and environmentally friendly packaging. Don’t forget to snap a photo here! 📸
‘I RISE, WE RISE’ Cocktail Bar
Whisky lovers, don’t forget to pop by the cocktail bar to redeem your complimentary house cocktail! Choose from a Chivas Bandung or Coconut Highball at the Chivas Cocktail Bar.
A series of event-exclusive cocktails were also specially created by all-female guest bartenders from Sago House; Junior The Pocket Bar and No Sleep Club. Each tipple is a nod to Singapore’s trailblazing women bartenders and inspired by LISA’s dynamic lead as Chivas’ new Asia brand ambassador.
P.s. Our personal fave was the Stone Fence ($18), created by head bartender and co-founder of No Sleep Club, Juan Yijun. This briny, savoury and slightly spicy cocktail was made with Pickled Jalapeño-infused Chivas 13 Rye Cask, charcoal agave, apple juice and cider and compressed plum. Sounds exotic, but trust us, the flavours were well-balanced and refreshing too. Give it a try and it’ll surprise you!
NFT Art Showcase & Talks
NFTs (non-fungible tokens) are taking over the crypto scene and I Rise, We Rise shines a spotlight on the artists taking their art to the blockchain. NFTs come in all kinds of digital art mediums – photography, visual pieces and even audio files, giving artists the
Freedom to be as creative as they want to be in expressing their art.
The “Proof of Art” NFT showcase is curated by creative collective CTRL: UNIT, showcasing artists such as MOJOKO, Kristal Melson, and more. You can even listen to the new NFT single released by homegrown art-music duo O$P$, which is accompanied by a
separate NFT visual that is a snapshot of the duo’s imagined metaverse.’
For the NFT curious and even seasoned collectors, there are a series of talks and panel discussions led by artists and crypto evangelists active in leading the local NFT scene. Check out the list of timings here.
Games, Performances and More
Don’t leave without trying Tezarekt, a Web 2.0 and 3.0 Gachapon platform which creates bespoke projects for communities and brands. You get 5 tries to roll puzzle pieces of a Chivas 12 bottle, and you need to complete the whole bottle image to win! If you’re lucky, or just luckier than us… You might even win yourself exclusive Chivas merchandise or walk away with a whole bottle of the new Chivas 12!
That’s not all though! There are also digital gamification experiences and live performances by homegrown street culture DJs and Dance communities on selected days.
Whisky enthusiast, NFT lover, or a BLINK? Drop by the Chivas ‘I Rise, We Rise’ pop-up to celebrate the new Chivas 12!
P.s. You’ll get an exclusive LISA postcard when you purchase a bottle of Chivas 12 😉
Address: Chye Seng Huat Hardware, 150 Tyrwhitt Road, Singapore 207563
Opening Hours: 12pm – 10pm Daily (Until 18 May)
Nearest MRT Station: Bendemeer MRT
Disclaimer: We were guests of Chivas Singapore, but all opinions remain our own.
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