Whisky Journey has firmly established itself as Singapore’s largest whisky dedicated show, offering unparalleled value to both consumers and brands. The highly anticipated event returns to Marina Bay Sands Expo & Convention Centre on 29th & 30th November 2024 for its third edition, promising an array of exclusive perks.
From an exceptional selection of whiskies and limited-edition releases to unbeatable deals and complimentary drams, Whisky Journey is a must-attend for seasoned enthusiasts and newcomers alike. For brands, it’s more than just a whisky show. It’s an immersive platform that fosters consumer engagement, drives sales, and builds stronger brand connections like never before.
This year’s ticket grants participants two-day access to the festival, offering them ample time to immerse in a wide variety of experiences, masterclasses and activities, ensuring they can fully enjoy everything the event has to offer. Here are five highlights to look forward to at Whisky Journey 2024!
1. VIP Lounge at Whisky Journey
This year’s edition introduces the inaugural exclusive VIP lounge, a bespoke experience curated by Duncan Taylor, an esteemed independent whisky merchant renowned for holding one of the largest private collections of vintage and rare Scotch whisky casks. Invited guests can enjoy intimate tasting sessions, showcasing a curated selection of rare and exceptional whiskies within an elegant and refined setting.
The lounge’s main attraction will be three daily masterclasses, each featuring tastings of three extraordinary whiskies from closed distilleries. These rare gems include the Port Ellen 1983 30-Year-Old, Glen Mhor 1975 34-Year-Old, and Caperdonich 1972 41-Year-Old. Drawn straight from the cask and specially flown in from Scotland for the occasion, these whiskies are no longer available on the market, making this a once-in-a-lifetime opportunity.
2. Enjoy >30 Free Drams & Sample Whiskies at Unrivalled Prices
With an expanded lineup of brands this year, Whisky Journey offers attendees the chance to enjoy over 30 complimentary drams from world-class distilleries. It’s the perfect gateway into the world of whisky, catering to both beginners and connoisseurs alike. Guests can sample whiskies starting from just $2, including aged treasures like a 33-year-old whisky for only $7.
This approachable pricing makes it easy to explore and purchase exceptional whiskies at unbeatable prices. Whether you’re a seasoned whisky enthusiast or new to the experience, there’s something to suit every palate and budget. Look forward to over 30 exhibitors, offering a wide range of whiskies from Scotland, Japan, Ireland, US, Singapore, and beyond.
3. Enjoy Special Offers and Bundle Deals at Whisky Journey
Known for its exclusive deals, Whisky Journey 2024 presents attendees with unique promotions available solely at this two-day event. From significant discounts on bottles to special bundle offers, it’s a rare opportunity to enjoy premium whiskies at great prices.
Purchase a case of six bottles of Tomatin 18YO at $990 (U.P. $1242) and two Deanston 12YO Fino Cask at $245 (U.P. $350).
4. An Opportunity to Meet Whisky Makers in Person
Whisky Journey offers more than just tastings—it’s a chance to connect with the legendary creators behind the exceptional whiskies. Attendees can take home exclusive bottles signed by brand owners, ambassadors, and distillers, providing a personal and lasting memento.
Guests can also join masterclasses led by renowned whisky experts, such as Patrick Shelley of Currach Irish Whiskey and David Allen from Springbank, gaining valuable insights into the art of whisky-making.
5. Exclusive Bottles and Unique Experiences
Whisky Journey is the perfect destination for enthusiasts to discover rare and one-of-a-kind whiskies. Many brands are showcasing exclusive or limited edition releases, giving attendees the chance to sample these unique whiskies. For brands, it’s an ideal platform to launch new products and expand their reach.
Don’t miss the opportunity to try the collaboration whisky between Sing Sing and The English Whisky, The Capitol Single Malt Cask Strength. Bottled at 55% ABV in a 700ml format and specially launched for Whisky Journey 2024, this exclusive release (only 247 bottles) draws inspiration from The Capitol Building.
Be on the lookout for two exclusive Duncan Taylor bottlings, specially crafted for Whisky Journey, with only 100 bottles of each available at the event!
Whisky Journey 2024
Dates: 29th November, Friday (1PM – 11PM), 30th November, Saturday (12PM – 10PM)
Venue: Marina Bay Sand Expo Hall & Convention Centre Level 3 Heliconia Ballroom
Tickets: $68 (From 1 November till 29 November), $78 (Door Tickets)
No Comments